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RareEmber
Curating the good stuff…
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RareEmber
Curating the good stuff…
Effective Date: October 15, 2026 • Governing Law: Digital Personal Data Protection Act, 2023 (DPDP Act) & IT Act, 2000
Rare Ember (“We”, “Our”, “Store”) acts as a Data Fiduciary under the Digital Personal Data Protection Act, 2023. When you visit our website (https://www.rareember.shop) or purchase from our streetwear & lifestyle collection, you are the Data Principal. This policy explains what personal data we collect, our lawful purpose for processing it, and how you can exercise your statutory rights.
We collect only minimal, purpose-specific personal data required for legitimate e-commerce operations:
Under Section 4 and Section 7 of the DPDP Act 2023, your personal data is processed solely for:
We strictly DO NOT SELL, RENT, OR TRADE your personal data to any marketing brokers, data aggregators, or external advertisers.
Your data is only shared with authorized Data Processors under strict non-disclosure and security safeguards:
As a Data Principal, you have the following enforceable rights under Indian law:
🔍 Right to Access Summary
You may request a copy of the personal data we hold about you and the processing activities undertaken.
✏️ Right to Correction & Update
You have the right to rectify misleading, outdated, or incomplete personal data at any time.
🗑️ Right to Erasure (“Right to be Forgotten”)
You may request complete deletion of your personal data from our active databases once order delivery is fulfilled.
⚖️ Right to Grievance Redressal
You have a statutory right to fast-track redressal of any grievance regarding your personal data within 48 business hours.
We retain personal data only for as long as necessary to fulfill your order, honor our 7-day doorstep replacement guarantee, and satisfy mandatory legal/tax requirements. After the statutory retention period, customer records are securely purged or irreversibly anonymized.
Under Section 9 of the DPDP Act 2023, Rare Ember does not knowingly collect, process, or track personal data of individuals under the age of 18 without verifiable parental or guardian consent.
In compliance with the Digital Personal Data Protection Act, 2023 and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the designated Grievance Officer details are published below:
Designation: Data Protection & Grievance Officer
Entity: Rare Ember
Official Portal: https://www.rareember.shop
Grievance Email: rareemberagency@gmail.com
Acknowledgement Timeline: Within 24–48 Business Hours
Resolution SLA: Within 15 Calendar Days
To request permanent data deletion or exercise your DPDP rights, email us with subject “DPDP Data Request”.
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